TrollLABS og Design Thinking

ProtoMore InnovasjonsLAB er inspirert av og har et tett samarbeid med TrollLABs ved NTNU i Trondheim. iKuben er bedriftspartner i prosjektet, og ideen om å bygge vår lab kom etter …


ProtoMore InnovasjonsLAB er inspirert av og har et tett samarbeid med TrollLABs ved NTNU i Trondheim. iKuben er bedriftspartner i prosjektet, og ideen om å bygge vår lab kom etter at iKuben og flere industriledere fra fylket vårt var i Trondheim og jobbet med Rapid Prototyping og Design Thinking sammen med professor Martin Steinert.

Ved NTNU kan man studere Design Thinking som eget fag under Steinert i TrollLAb,

Ønsker du å vite mer om TrollLABS og de ulike studiene ved NTNU om dette og relaterte tema, så finner dere det her.

Dette er hva TrollLABS skriver om Design Thinking på sine sider.

What is Design Thinking?

Design thinking is a practical, human-centered, prototype-driven methodology for innovation that tackles organizational challenges in creative ways.

These challenges can encompass the development of new products, services, and experiences; the design of new business models; or the structuring of new organizational processes.

Design thinking is multidisciplinary in nature:  It helps to merge the worlds of design, technology, and business under one powerful, problem-solving tool set.


What Will You Learn?

The design-thinking process begins with gaining empathy for the user and ends with the real-world implementation of products, services, processes, experiences and/or systems.

Empathy & Needfinding

As design thinkers, we begin by focusing on the human experience.  We understand that the most impactful innovations are those that address important human needs in meaningful ways.  Many times, though, these needs are hidden under the surface.

To better understand these needs, we adopt a deeply empathic perspective by standing in the shoes of others, and experiencing life from their perspective.  This kind of needfinding is not new, of course: anthropologists and ethnographers have been doing this for generations.  Design thinking simply relays this powerful approach to address the challenges of modern-day organizations, such as increasing revenues and market share by developing more user-friendly products and services.

And indeed, since companies are made up of humans, the need for empathy is everywhere:  internally, with retail and B2B customers, and with many other external stakeholders.


Design thinkers focus more on asking the right questions than coming up with the right answers.  This is because the goal of design is not to discover an existing truth through traditional analytical thinking.  That’s the role of science.  Instead, design thinkers seek to invent the future through synthesis.

And because there is no single ‘right future,’ but instead many ‘possible futures,’ asking the right questions helps us explore multiple possibilities — eventually honing in on the most appropriate one.


Design thinkers understand that with the right approach, our minds can become boundless.  Quite often, however, the flow of creative ideas becomes obstructed by social constructs, self-imposed cognitive limitations, and personal biases, which we inevitably adopt as we grow older.

Design thinkers learn to break these mental blocks by deferring judgement, letting go of unhelpful preconceptions, building on the ideas of others, and bringing mindfulness to everything that we do.


Design thinkers embrace iterations by building rough and rapid prototypes, and testing them early on.  At first this can feel chaotic and risky.  Design thinkers quickly become comfortable with trial and error, however, and value the immediate feedback that it provides.

We are open to small, early failures, which can eventually pave our way to success.  We don’t, however, think that failure is fun.  That would be disingenuous.  All we do is train ourselves — and our companies — to embrace failure for the learning opportunity that it really is.

Test & Implement

Ultimately, design thinkers want to have an impact on the world.  This is why besides developing new ideas, we also focus on the execution and implementation of those ideas.  This means that we must understand how our innovations become part of an organization’s operations, management structure, and culture.

Similarly, it’s important for us to view our creations as a part of a greater whole, one which includes markets, suppliers, competitors, among many other stakeholders.  We therefore learn how to integrate our creations into the larger market context by designing innovative business models.


Although some quiet, independent thinking can be good for idea generation, design thinkers recognize early on that meaningful, human-centered innovations can only flourish through team-based, social processes.

Design thinkers constantly seek opportunities for radical collaboration and co-creation.  It is through the cross-pollination of multiple perspectives, ideas, and approaches that the creative process flourishes.  We leverage diversity in all its forms — gender, cultural, academic, professional — to break with the status quo.


Designing new products, services, and experiences is inherently ambiguous and messy.  Design thinkers embrace this non-linearity and chaos through open-mindedness, flexibility, and a youthful sense of experimentation and play.

We acknowledge that micromanaging or over controlling the innovation process is not only futile, but also counterproductive.  Design thinkers revel in uncertainty, improvise constantly, trust their gut feeling, and laugh a lot.  We don’t take ourselves too seriously, but we take what we do very seriously.

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